09-09-2014 Journal Entry–Advertising Rant!   Leave a comment

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I’m a child of television. I come by it honestly because I was a member of the first generation that had TV. So for good or bad I’ve spent a great deal of my life listening and watching the tube. In my early years television was unsophisticated  and simple with only three networks to choose from and a 12” black and white screen.

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Years later it was still black and white pictures but there were rumors of something called ‘Pay TV’ on the horizon.  It was the latest and greatest evolution of Television where you paid a monthly fee and there would be no commercial interruptions. Around that same time full color TV’s were introduced. The worst thing about ‘Pay TV’ was that we bought the fiction hook, line, and sinker.  Before we knew it cable TV was born and so began the steadily rising monthly fees, surcharges, and the reintroduction of commercials but only on a limited basis (so they said). Yeah, we bought that BS as well.

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Move forward a few more years and the monthly rates continued to increase based solely on the companies ability to increase the number of channels that you really weren’t all that interested in having but they were “part of the package”. More commercials were then added because the companies claimed a need for extra revenues to help cover their costs of production and maintenance of their infrastructure.  Another giant pile of BS.

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Move forward in time to yesterday. I’m now receiving my TV programming by the satellite dish hanging off the side of my house.  Pretty impressive but only if you live somewhere where it never rains or snows.  I never see any reduction in my monthly fees due to all of the weather related interruptions in service. I especially enjoy winter and those numerous trips I’m forced to make in my bathrobe to clear the dish during snow squalls.  I also don’t appreciate all of the extra channels I’ve been involuntarily stuck paying for because “it’s part of the package”. You’d think by now they’d have a better list of stupid reasons for inflating our monthly charges.

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I never thought I’d see the day when advertisements would come to be thirty minutes long on virtually every channel for a good part of the morning viewing hours.  How stupid is it that the advertisers then take short breaks during those half-hour infomercials for a commercial or two. Commercials inside commercials, unbelievable right?

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We are inundated with commercials everywhere everyday.  Planes flying over our beaches. Talking digital images on every end cap at Walmart activated as you walk by to spew their annoying messages.  Gas station pumps talking in your ear with more lame and unimportant messages.  It just never stops, so I decided to do a little research.

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For two hours last evening during good old TV prime time (6-8 pm), I began counting the number of commercials.  In a 120 minute time frame on two different channels I was forced to listen to all of these in this exact order:

Transvaginal Mesh Lawsuits, Back Support Device, Xarelto Drug, Hair Club, Sleep Number Beds, Belviq Weight Loss Drug, DR rapid fire log splitters, Hip replacement implant lawsuits, Dolphin Tale 2 Trailer, Little Caesars Pizza, Target, Gone Girl Movie Trailer, News Update, Lowry Law Firm, Toyota, Dick’s Discount Furniture, Dunkin Donuts, The Box Trolls Trailer, Hannaford Foods, Political Ad Maine, Kohl’s, Dodge, Scion Maze Runner Trailer, Sonic, Hershey, Dos Equis, Hanes Underwear, Nasacort Allergy Meds, US Navy, Dairy Queen, Geico, Reese’s Pieces, Dewars Whiskey, Gillette Razor, Dulera Asthma Meds, John Deere, Progressive Insurance, Tostados, Burger King, Hershey, Honda, Direct TV, Nasacort Allergy Meds, Pizza Hut, Fuse Electric Cigarettes, Schick Razor, Supernatural Trailer, Corona, Jolly Rancher, Walk Among the Tombstones Trailer, AT&T, Ace Hardware, Toyota, Sonic, Reese’s Pieces, Dewar Whiskey, Gillette Razor, Cricket Wireless, State Farm, Heineken, Dunkin Donut, Winter soldier Trailer, Kit Kat, Allegra Allergy Meds, UFC, Heinz, Evel Knievel trailer, Cricket wireless, Wendy’s, ROLO, Honda, Direct TV, Maze Runner Trailer, ITT Tech, Dos Equis, KFC, Reese’s Pieces, Nasacort Allergy Meds, Fiat, Domino’s Pizza, Ice Breakers Breath Mints, Sonic, Skittles, Cricket Wireless, Lipton Tea, Kit Kat, Dos Equis, Walk Among the Tombstones Trailer, Eye Exam PSA, Lending Tree Loans, Scion, State Farm, Reese’s, UFC, Sons of Anarchy Trailer.

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Is it just me or is this pure insanity.  72 commercials of varying lengths in just 120 minutes. There’s little doubt that these money hungry cable companies will eventually supply us with only 10 minutes of actually programming per hour if we just agree to watch 50 minutes of effing commercials. Is it any wonder that we can’t just sit down and relax anymore. Even if the TV is off the radio chimes in with their commercials. Signs along the roads and on thousands of vehicles driving by make it impossible to escape.

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Try and enjoy your day.

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