02-12-2013   Leave a comment

It’s Valentines Day Eve Eve and I think it’s time to take a closer look at our “Day of Love”.  Let’s see, how about some facts on what it will cost you to make the love of your life smile this year.  First a little history and then we’ll explore the anticipated costs of your love. for that special person in your life.

The history of Valentines Day goes way back:

  • The roots of St. Valentine’s Day can be traced back to the Roman fertility festival of Lupercalia. On Lupercalia, a young man would draw the name of a young woman in a lottery and would then keep the woman as a sexual companion for the year. (This is a lottery you don’t want to lose.)
  • In the Middle Ages, young men and women drew names from a bowl to see who their valentines would be. They’d wear these names on their sleeves for one week. Today, to wear your heart on your sleeve means being open and demonstrative with your affections. (A little bit of trivia for you.)

  • The Catholic Church struck St. Valentine’s Day from its official calendar in 1969.  (Leave it up to the church to be on top of such sinful behavior.)

  • The phrase "Sweets for the sweet" is a line from Shakespeare’s Hamlet, Act 5, Scene 1.  (I knew reading Shakespeare would pay off some day.)

Never underestimate the power of the almighty dollar.  With continuous aggressive campaigns from both greeting card companies and candy manufacturers we don’t stand a freaking chance. Their drumbeat of Valentines Day propaganda has created such a financial windfall they’re forced to keep it going for the survival of their companies.  Who pays the bill? Mostly we men do. Here’s the financial estimates":

  • The average American will spend $119.67 on Valentine’s Day this year, up from $100.89 last year.
  • Men spend almost twice as much on Valentine’s Day as women do. This year, the average man will spend $156, while the average woman will only spend $85.  (This double standard sucks.)

  • Teachers receive the most valentines, followed by kids, mothers, wives and sweethearts.

  • Over 50 percent of all Valentine’s Day cards are purchased in the six days prior to the holiday.

  • One billion valentines are sent each year worldwide, making it the second largest card-sending holiday of the year behind Christmas. Women purchase approximately 85 percent of all valentines (What a surprise!).

  • More than one-third of men would prefer not receiving a gift. Less than 20 percent of women feel the same way.

  • Around this season, a dozen long-stemmed roses can cost an average of $75, or about 30% more than the normal price of $58. (It’s just a coincidence the costs increase every February.)

  • More than nine million pet owners are expected to buy gifts for their pets this Valentine’s Day. (Morons!)

  • 15 percent of U.S. women (just the losers) send themselves flowers on Valentine’s Day.

The Valentine’s Day money making machine also effects many other connected businesses who need to keep this holiday on everyone’s mind.

  • According to the condom company Durex, condom sales are highest around Valentine’s Day, which are 20 percent to 30 percent higher than usual.
  • More at-home pregnancy tests are sold in March than in any other month.

While the men in the US seem to pay a majority of the Valentines Day expenses my sympathies go out to the Japanese as well. In Japan, women are expected to give chocolate and other gifts to their men on Valentine’s Day. This tradition was started as a marketing campaign by a number of Japanese chocolate companies, of course. Men aren’t off the hook though, they’re expected to return the favor to their ladies on March 14th, commonly known as White Day.

I hope this helps put Valentines Day into it’s proper perspective for you.  If you follow the unspoken rules laid down by years of tradition and retail propaganda you’ll get to see that big smile on your loved ones face for a least a day.

Happy Valentines Day

Posted February 13, 2013 by Every Useless Thing in Just Saying

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